20 days old
2018-07-292018-08-29

Verbal Brand Strategist

PwC
New York, NY 10002
PwC/LOS Overview
PwC is a network of firms committed to delivering quality in assurance, tax and advisory services.

We help resolve complex issues for our clients and identify opportunities. Learn more about us at www.pwc.com/us.

At PwC, we develop leaders at all levels. The distinctive leadership framework we call the PwC Professional (http://pwc.to/pwcpro) provides our people with a road map to grow their skills and build their careers. Our approach to ongoing development shapes employees into leaders, no matter the role or job title.

Are you ready to build a career in a rapidly changing world? Developing as a PwC Professional means that you will be ready
- to create and capture opportunities to advance your career and fulfill your potential. To learn more, visit us at www.pwc.com/careers.

It takes talented people to support the US firm of the largest professional services organization in the world. Not all of us work directly with external clients. Some of our best people choose to apply their talents inside PwC.

As part of Internal Firm Services, you're serving an organization on par with many of our external clients. Our Internal Firm Services team consists of first-rate marketers, human resource professionals, computer technologists, knowledge managers, accountants, financial planners, administrators and leaders. Internal Firm Services staff are the people who make it work for the people who make it work for our clients.

Job Description
PwC's Marketing and Sales function is a client-centric, high-performing team that drives the Firm's priorities and long-term revenue growth by

passionately positioning PwC as a distinctive brand in the marketplace.

The role of Marketing is to develop and execute data-driven strategies to effectively and efficiently understand our customer's needs and interests to increase brand awareness and generate high margin demand. The team enables client serving professionals to meet their short and long-term goals by providing creative and innovative application of deep marketing expertise in areas such as digital, B2B, data analytics, program management, media (including social), thought leadership, and brand.

Brand leads the development and implementation of the external brand strategy and brand experience across multiple business units, media, social, and digital channels. Brand drives energy and standards into marketing programs with key economic stakeholders and buyers for the firm. Brand leads the advertising strategy to comply with Brand standards and manages external services across marketing.

Position/Program Requirements
Minimum Year(s) of Experience: 4


Minimum Degree Required: High School Diploma or GED


Degree Preferred: Bachelor's degree


Knowledge Preferred:

Demonstrates extensive knowledge and/or a proven record of success in the following areas:

- Possessing knowledge of voice and naming standards to drive business objectives;
- Leveraging competitive positioning to contribute to the development of messaging and react to emerging business needs; and,
- Understanding of key business issues our clients are facing and aligns verbal strategy and point-of-view(s) around those issues.


Skills Preferred:

Demonstrates extensive abilities and/or a proven record of success in the following areas:

- Managing all aspects of naming projects, including conducting naming assessments/brainstorms, generating names, owning desktop searches and building and giving presentations;
- Leveraging writing skills for both internal communications and external messaging, producing concise and grammatically correct copy, with an ability to translate complex concepts into easy to understand and compelling messages;
- Managing verbal brand strategy and drive change by collaborating with marketing leaders and other internal stakeholders, as well as working with Office of the General Counsel to review and approve all names;
- Managing database and portfolio of all internal and external names;
- Collaborating on positioning and messaging projects, including the development of value propositions, brand narratives and messaging guides;
- Revising, editing, and proofreading content;
- Leading additional brand strategy projects and priority initiatives;
- Driving adherence to risk management protocols;
- Explaining, selling and defending ideas while collaborating with Marketing leadership and other marketing professionals/ clients;
- Developing original ideas;
- Using technology-based solutions and technical acumen;
- Networking strategically to build relationship skills and manage multiple, overlapping projects;
- Providing the ability to exhibit agility, adapt to competing priorities, ambiguities in scope and unexpected issues in a dynamic organization; and,
- Working independently to resolve issues, coordinating with leadership or subject matter specialists when necessary.




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Verbal Brand Strategist

PwC
New York, NY 10002

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