25 days old

TCS MGR CRM COMMUNICATIONS

Weehawken, NJ 07086
JobTitle: TCS MGR CRM COMMUNICATIONS
Job ID: 374132_en-us
Salary Range: null- null
Job Category: Marketing
Employment type: Full Time

Position Description:
POSITION PURPOSE
HomeDepot.com is an award-winning e-Commerce team that is blazing a trail of retail shopping innovation by leveraging cutting-edge technology with a relentless focus on customer service. We have been named one of the world’s most innovative companies and we are on a mission to provide the best interconnected shopping experience to our consumers. With The Company Store now being part of Home Depot we are adopting this spirit in a highly entrepreneurial environment.

The Manager CRM Communications is responsible for leading the execution of all outbound CRM communications including, but not limited to print and email for all customer segments. The position will develop and manage the outbound marketing strategy to deliver customer acquisition, retention, attrition, and financial targets as well as develop email segmentation for targeting and building the road map to deliver fully dynamic campaigns via the relevant digital channels. This position will also deliver best in class email marketing campaigns that will monitor, measure, analyze and enhance customer loyalty and retention by creating loyal subscribers through personalized and relevant communications.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
10% Implement Annual Test and Learn Plans - Implement annual test and learn plans that deliver against the business objectives set by the Sr Mgr CRM for all customer segments
15% Integrate All Data Sources - Integrate all data sources into a single customer record to ensure that digital campaigns are targeted and based on a single view of the customer; Understands all data sources and their relevant KPIs and provides reporting and dashboards on all channels to external and internal stakeholders
20% Optimize and Improve the Existing Email and Print Programs - Be the email and print outbound channel subject matter expert and bring innovation to the CRM team by optimizing and improving the existing email and print programs; and by consolidating digital messages to all customer segments; Understands all data sources and their relevant KPIs and provides reporting and dashboards on all channels to external and internal stakeholders
20% Provide Thought Leadership on All Customer Acquisition Plans - Provide thought leadership on all customer acquisition plans for all customer segments and CRM life cycle management programs (triggered, transactional, loyalty and promotional campaigns)
20% Responsible for Achieving Financial Performance Targets - Responsible for achieving financial performance targets, which include driving direct revenues and achieving ROI goals
10% Responsible for the Creative Output - Responsible for the creative output in conjunction with the creative and online experience teams goals for all customer segments
5% Responsible to Lead Key Agencies on All Email and Print Production - Responsible to lead key agencies on all email and print production, which includes conducting quarterly reviews with agency partners to ensure the tracking to email migration roadmaps and financial goals

NATURE AND SCOPE
This position reports to TCS Sr Manager Category Experience
This position has 0 Direct Reports

ENVIRONMENTAL JOB REQUIREMENTS
Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Travel:
Typically requires overnight travel less than 10% of the time.
Additional Environmental Job Requirements:

Categories

Posted: 2021-04-15 Expires: 2021-05-23

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TCS MGR CRM COMMUNICATIONS

Home Depot, Inc.
Weehawken, NJ 07086

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