1+ months


Atlanta, GA 30339
Job ID: 393973_en-us
Salary Range: null- null
Job Category: Marketing
Employment type: Full Time

Position Description:
Position Purpose:
The Sr. Specialist, Art Direction supports concept development and the execution of creative deliverables across all channels. These responsibilities include creating and communicating concepts, implementing promotional/marketing strategies and developing creative solutions. The Sr. Specialist, Art Direction will work with and provide guidance to designers, copywriters and other production specialists. In addition to supporting creative leaders, this role will also oversee campaigns. This associate will work with the team to successfully translate concepts to visual expression. They ensure all variables/versions are aligned against media plans and audiences, overseeing tactical execution against concepts, copy matrices, types of units and organize assets for presentations.

Major Tasks, Responsibilities & Key Accountabilities:
  • 20% Continuous Improvement - Support creative leaders to capture and establish art direction standards for creative production; Support dissemination of final creative assets to capture best practices and share across creative organization; Collaborate with designers and other team members to share best practices and ensure consistency in creative execution; Maintain stewardship of The Home Depot brand image, tone and feel
  • 60% Creative Excellence and Execution - Responsible for ensuring the development of industry-leading creative concepts while balancing strategic development with business objectives across all channels; Facilitate production shoot logistics; Review and provide feedback for work in progress assets; Collaborate with designers and other team members to implement creative direction; Ensure story lines are aligned with creative concepts and The Home Depot brand standards; Oversee tactical execution against concepts, copy matrices, types of units and provide creative materials for presentations; Drive communications and updates to creative leadership as well as pod stakeholders; Partner with cross-functional teams for cohesive point of view on projects and/or creative development
  • 20% Quality Assurance - Provide quality assurance of creative deliverables, from both internal teams and partner agencies, to ensure designs align with strategy and adhere to brand, channel and platform guidelines. Ensure alignment against media plansNature and Scope:
    This position typically reports to Sr Manager, Creative
    This position has 0 Direct Reports

    Environmental Job Requirements:
    1. Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
    Typically requires overnight travel 5% to 20% of the time.


Posted: 2022-01-18 Expires: 2022-07-22

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Home Depot, Inc.
Atlanta, GA 30339

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