17 days old

SR MGR, CONTENT STRATEGY

Atlanta, GA 30339
JobTitle: SR MGR, CONTENT STRATEGY
Job ID: 406940_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time

Position Description:
Position Purpose:
The Sr Manager, Content Strategy will lead the content strategy team, who will partner with media, audience and other stakeholders on strategic/media plans during the early planning phase. This role oversees production of creative briefs and management of strategy across creative teams, ensuring creative content aligns with strategy. This role also oversees the generation content matrices and ensures specific campaign information needed to execute creative is provided. The Sr Manager, Content Strategy is responsible for implementation of short- and long-term strategies for partners while ensuring cost efficient, quality service. The role will work in tight collaboration with the marketing and media team leadership to develop strategies for integrated campaigns.

Major Tasks, Responsibilities & Key Accountabilities:
  • 10% Continuous Improvement - Champion a culture of continuous learning and ensuring best practices are captured; Proactively identify and resolve issues that might impair the team's ability to meet goals and objectives; Captains forward thinking opportunities and technology solutions to drive optimal creative; Guide teams conducting research to inform recommendations (competitors, target audience behavior, industry trends, past campaign reports) and ensure partners' needs are translated into overarching creative briefs
  • 20% Creative Approvals & Guidance - Support escalated approvals on creative assets throughout the production process; Provide oversight to ensure creative content delivers against and aligns with strategy
  • 35% Creative Brief and Content Matrix - Leads the content strategy team, who is responsible for the development of creative brief and content matrix across campaigns; Provide coaching to content strategy team on working with agencies to revise creative vision, tone, etc. once overall creative vision is set; Ensures creative brief, creative concept and final creative content align with the business priority and overall creative vision; Oversight to ensure content matrices are populated correctly & necessary detail is provided including ad unit level details; Oversee creative discovery (e.g. existing assets, relevant templates, linking destinations) to inform if new creative necessary vs; leveraging existing creative; Provide guidance on final approvals to Creative Brief written by agency with close partnership with creative leadership
  • 10% Creative Budget Oversight - Provide oversight to content strategy team to ensure creative concepts, change requests and final creative content falls within budget constraints with the input from creative leaders; Provide guidance on approvals for any asset creation plans that deviate from budget; Ensures creative budget is strategically allocated to drive high performance creative
  • 25% Partnership - Responsible for understanding the partner's business model and ensuring teams deliver against that business need; Partner with agency leadership to ensure creative strategies adhere to The Home Depot standards and follow best practices; Maintains big picture view, proactively solves problems and anticipates partner needs; Oversees partnerships with audience, media and other stakeholders to provide input to strategic/media plans during the planning phase based on guidance/strategy on assets/prioritization/available resources; Provide creative input to quarterly campaign roadmap updatesNature and Scope:
    This position typically reports to Director, Content Strategy
    This position has 4 Direct Reports

    Environmental Job Requirements:
    Environment:
    1. Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
    Travel:
    Typically requires overnight travel 5% to 20% of the time.

    Additional Environmental Job Requirements:

Categories

Posted: 2022-06-13 Expires: 2022-07-13

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SR MGR, CONTENT STRATEGY

Home Depot, Inc.
Atlanta, GA 30339

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