1+ months

Sr. Analyst - SEO

Atlanta, GA 30308
JobTitle: Sr. Analyst - SEO
Job ID: 350322_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing / Advertising
Employment type: Full Time

Position Description:

POSITION PURPOSE
As a Sr. Technical SEO Analyst at The Home Depot, you will provide the key building blocks for the entire organic search marketing team. This Analyst will provide technical recommendations, reporting and insights to enable The HomeDepot.com teams to identify optimization opportunities and make data-driven decisions that drive traffic and conversion. It will be critical to discover underperforming areas and to identify opportunities that improve overall program performance, for the areas you oversee. The role will work across multiple marketing, Product Management, and IT teams, which will require critical planning, and execution in a fast-paced environment. This individual must possess a strong understanding of the Earned Media and SEO landscape for maximizing the organic discoverability within search engines.

As a Sr. Search Analyst you will: 

  • Perform continuous site auditing, and recommend scalable on-page optimization based on business objectives for both existing functionality and new opportunities
  • Provide SEO best practices in alignment with current technical principals and homedepot.com systems 
  • Research and develop strategies for content and tag development that are continuously enhanced
  • Research, develop and help drive large-scale solutions to broaden organic performance
  • Own daily monitoring of assigned SEO performance, weekly/monthly roadmap and delivery of ad-hoc reporting
  • Evangelizing SEO across multiple departments, business groups and corporate levels
  • Work with cross-functional stakeholders from Merchandising, Product Management, IT, Earned Media, and others to ideate and execute SEO strategy

    MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES

    • 35% Responsible for evangelizing the evolving world of search engines at all levels of the organization in terms of best practices, industry standards, and legal requirements.
    • 25% Own a large part of the project lifecycle; including any needed discovery and initial assessments, program and/or requirements definition, creative briefs, program implementation and launch, and ongoing measurement and reporting. Integrate initiatives with internal partners in Marketing, IT, Creative, Merchandising, Operations.
    • 20% Create, adjust and present plans based on the interplay and performance dynamics between PC, Mobile, and Tablet devices based on customer behavior.
    • 20% Measures ongoing effectiveness of programs against target metrics, and makes frequent adjustments to leverage any changes in the evolving world of search.

      NATURE AND SCOPE
      Position reports to Search Account Manager. 
      No direct reports

      ENVIRONMENTAL JOB REQUIREMENTS

      Environment: 
      Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

      Travel: 
      Typically requires overnight travel less than 10% of the time.

      Additional Environmental Job Requirements:     

Categories

Posted: 2020-02-26 Expires: 2020-04-25

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Sr. Analyst - SEO

Home Depot, Inc.
Atlanta, GA 30308

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