1+ months

Sr. Analyst - SEO

Atlanta, GA 30308
JobTitle: Sr. Analyst - SEO
Job ID: 342405_en-us
Salary Range: null- null
Job Category: Marketing
Employment type: Full Time

Position Description:
POSITION PURPOSE
The Sr. Analyst/Associate Search Account Manager (SEO) is responsible for executing both online and offline initiatives designed to drive homedepot.com/store traffic and create profitable online/offline sales. Traffic and sales will be targeted through increased presence and position across search engines such as Google, Bing, and Yahoo!. This position plays a key role in executing THD's organic marketing strategies, as they currently drive significant amount of homedepot.com site traffic. The Associate Search Account Manager (SEO) is a vital part of the team for driving search engine initiatives, partnering across various internal teams (Merchandising, Core Marketing, IT, etc.) and external agency/vendor partners.
The Associate Search Account Manager (SEO) will be responsible for managing and executing day-to-day tactical SEO strategies, including: keyword research, analytics analysis and discovering new growth opportunities. This associate will be able to leverage on-page, off-page, mobile, local and social aspects of SEO to meet business goals. This is a high-profile position that interacts across all .com teams and at various levels in a fast-paced, ever-changing environment.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
35% Responsible for evangelizing the evolving world of search engines at all levels of the organization in terms of best practices, industry standards, and legal requirements.
25% Own a large part of the project lifecycle; including any needed discovery and initial assessments, program and/or requirements definition, creative briefs, program implementation and launch, and ongoing measurement and reporting. Integrate initiatives with internal partners in Marketing, IT, Creative, Merchandising, Operations.
20% Create, adjust and present plans based on the interplay and performance dynamics between PC, Mobile, and Tablet devices based on customer behavior.
20% Measures ongoing effectiveness of programs against target metrics, and makes frequent adjustments to leverage any changes in the evolving world of search.

NATURE AND SCOPE
Position reports to Search Account Manager.
No direct reports
ENVIRONMENTAL JOB REQUIREMENTS
Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Travel:
Typically requires overnight travel less than 10% of the time.

Categories

Posted: 2020-01-09 Expires: 2020-03-08

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Sr. Analyst - SEO

Home Depot, Inc.
Atlanta, GA 30308

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