1+ months

SEO SEARCH ANALYST

Houston, TX 77024
JobTitle: SEO SEARCH ANALYST
Job ID: 403213_en-us
Salary Range: null- null
Job Category: Marketing
Employment type: Full Time

Position Description:
Position Purpose:

As SEO Analyst you will provide research, reporting, and insights that help shape the GCC Content Strategy. The analyst will conduct research to identify underperforming content areas, top optimization opportunities, make editorial updates and evangelize their findings to help organize diverse teams make informed decisions that drive traffic and conversion that improve overall program performance.

The analyst needs to be experienced in SEO and using analytics to drive content creation, using a CMS to manage content real-time, and will work Provide holistic, digestible content performance data as well as categorical analysis (e.g., guide, video, content blocks, and the like) to help inform yearly roadmaps as well as day-to-day content strategies.

  • Assess impact of major content initiatives and technological developments on ROI (e.g., content migration, content gap analysis, voice search, etc.)
  • Work with SEO Manager to implement improvements in content measurement and develop forecasting models
  • Partner with business intelligence to ensure core content initiatives are coded & tracked properly to provide needed data for measurement
  • Partner with cross-functional teams across The Home Depot to share & incorporate learnings into company-wide SOPs and best practices.
  • Own daily monitoring of analytics, weekly/monthly dashboard creation and delivery of ad-hoc reporting 

    Major Tasks, Responsibilities & Key Accountabilities:
    • 25% - Monitors campaign performance and executes daily operations
    • 20% - Writes and edits on-page and off-page content in bulk
    • 35% - Researches and analyzed trends/performance data to identify opportunities for program improvements and enhancements. Manages reporting platform and performs regular and ad hoc data pulls as groundwork for analysis. Provides key insights on business performance.
    • 20% - Manages technical projects via Excel
      Nature and Scope:
      • The position reports to a Search Account Manager
      • This position has 0 Direct Reports
        Environmental Job Requirements:
        Environment:
        Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
        Travel:
        Typically requires overnight travel less than 10% of the time.

Categories

Posted: 2022-05-03 Expires: 2022-07-09

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SEO SEARCH ANALYST

Home Depot, Inc.
Houston, TX 77024

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