1+ months

Senior Product Marketing Manager - 6006943307192019

England, AR 72046
  • Job Code
Job Description
Senior Product Marketing Manager
(UK & Netherlands)

Job Title: Sr. Product Marketing Manager
Department: ESi Marketing
Reports To: Francois Breux (under Ken Hertzler)
Location: Chertsey, UK or Frankfurt, Germany
Product Scope Responsibilities
Netherlands In-country Payroll solutions and additional products :
o ADP Workforce Multipay (Netherlands)
o ADP Excasso (Netherlands)
o ADP Workforce Prisal (Netherlands)
o *ADP iHCM 2 (Netherlands)
UK In-country Payroll solutions and additional products:
o ADP Back Check
o Local UK & NL Services
o *ADP iHCM 2 (UK)

* Support for this product will be collaborative, and does not carry full product marketing responsibilities.
Knowledge & Skills Requirements
Requirement Sr. Manager
BA/BS degree is required, preferably in a technical field or equivalent.
Five or more years of experience in software or technology company two or more years of experience in product marketing or similar function.
Experience in B2B products or services focused on direct or enterprise sales model.
Technical background or aptitude.
Strong written and verbal communication skills.
Strong presentation skills.
Knowledge of business fundamentals including sales processes, go to market strategies, etc.
Strong track record of successfully marketing products to market and working with cross functional sales teams.
Ability to synthesise products and product lines into consistent company capability.
Ability to deliver compete NPI on a product or capability.
Ability to market products or capabilities across multiple countries.
Success is Measure on the Following Factors
Planning and execution of new Product Introduction (NPI) Gate 4 processes (definition available separately) including the following:
Ongoing NPI planning for products in-scope for this role, especially focused on content positioning.
Execution of NPI for the following audiences:
o Clients
o Sales
o Inbound & Outbound Marketing
o Sales Enablement / Sales Operations
Activation of all creative content and assets.
Success of these role is measure on the following attributes:
Number of salespeople fully enables to sell responsible products
Number of case studies generated for responsible products
Number of leads generated from product content activation as measured a) primarily in Sales Accepted Leads (Gained Access,) and b) secondarily by Revenue from such Leads.
General Job Description Scope of Responsibilities for Sr. Product Marketing Manager
Product Marketing is responsible for the following responsibilities and deliverables:
1. Product Positioning: Responsible for defining a product's positioning (i.e., how we want the target market to "perceive" the product). Product positioning includes the establishment of:
- Competitive product differentiation/positioning(s)
- Unique selling propositions (USP)
- Key features and benefits
Product positioning must be established for each new version of each product produced. Add-on components for a product do not need separate product positioning defined. The full product positioning is specified in a Product Positioning Document (PPD) or Product Positioning Value Document (PPVD.)
2. Product Marketing Development. The product marketing manager creates the New Product Introduction (NPI) plan for their Products, and assists company's marketing communication team's creation and production of deliverables, in the following categories:
a. Collateral & sales tools development: Planning and content development of all product collateral and sales tools to all groups that needs such tools.
b. Digital development: The Product Marketing Manager delivers sales information and tools via, a) Intranet website for internal sales staff, b) Intranet website for partners, and c) Internet website for end-customers. The product marketing manager is responsible to oversee the development and management of the product sections of these websites as created by marketing communications.
c. Product Evaluations: the Product Marketing Manager provides for and manages evaluation and competitive analysis for internal use at customer sites, partner sites, and marketing events.
d. Other Communications: The Product Marketing Manager must regularly support the direct and indirect sales teams with product information and sales tools deliverables to better enable sales to perform. This includes:
i) Regular communications of product and company events
ii) Delivery of new sales tools
3. Product Marketing Evangelism & Training: Responsible for product evangelism and sales training for the internal sales teams. Evangelism means that one is the "expert" on the product, and is responsible for communicating "expertise" on the product's positioning, benefits, and features to influencers inside and outside of the company in a sales context. This includes:
a. Partners and internal sales staff.
b. User groups, special interest group (SIGs,) and online forums.
Must be capable to communicate in a pre-sales context:
a. Product knowledge. This includes a full understanding of the functionality of the products, and to be able to use/demo the product.
b. Product benefits. This includes a successful communication of the product's features and benefits, or the positioning of the product.
c. Competitive product knowledge. This includes knowledge and experience to know the competitive advantage of our products over the competition; understanding the strengths and weaknesses of competitive products, or even to know how to communicate the key competitive advantages of the products--in essence, to create and evangelize "fear, uncertainty, and doubt" (FUD.)
4. Product Launches: The Product Marketing Manager is responsible to contribute product knowledge and content for marketing deliverables and promotions, and executed by marketing services. (Note, product marketing only provides content; and does not run these activities.) Areas of consideration include the creation of marketing launch activities such as:
a. Direct marketing: The direct promotion activities are those marketing events that directly communicate with the customer. Direct marketing includes promotions for direct mail, email, etc. and, if applicable, any special direct sales offers, such as pricing promotions, etc.
b. Events: These include webinars, seminars, trade-shows, user groups, conferences, etc. The Product Marketing Manager is responsible to provide the plan for the corporate events manager to execute. This plan should include the definition of the platform were relevant, scope of the event, and content platform such as producing the presentation, demo, etc.
c. Channel Marketing: Channel marketing includes the management of a channel program in order to effectively deliver product support sales materials and joint marketing activities for the company's channel sales manager to use to increase the sales effectiveness of their partner accounts. These include media kits, definition of channel promotions such as bundles, third-party add-ons promotions, etc.
d. Public Relations: Public relations include brand and company awareness activities through media channel used by the target market audience. This include press releases, press briefings, analyst meetings, and other events that create a presence in related media channels.
e. Incentives or Promotions: To define and make possible any and all activities for promoting the sales of products.
No budgetary responsibilities are associated with this position. Marketing budgets are controlled by the marketing programs manager, to whom the Product Marketing Manager may work with if budget expenses are needed.
Other Job Requirements
Supervisory Responsibilities:
On an as-needed and budgetary business bases, dedicated staff may be required to assist toward fulfilling the Product Marketing Manager responsibilities.
Competency: To perform the job successfully, an individual should demonstrate the following competencies:
Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
Oral Communication - Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
Written Communication - Writes clearly and informatively; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
Teamwork - Balances team and individual responsibilities; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
Change Management - Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.
Delegation - Delegates work assignments; Matches the responsibility to the person; Gives authority to work independently; Sets expectations and monitors delegated activities; Provides recognition for results.
Leadership - Exhibits confidence in self and others; Inspires and motivates others to perform well; effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others.
Quality Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Conserves organizational resources.
Ethics - Treats people with respect; inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; supports organization's goals and values; Supports affirmative action and respects diversity.
Strategic Thinking - Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence.
Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
Innovation - Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas.
Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience: Master's degree (M. A.) or equivalent; or twelve to eighteen years related experience and/or training; or equivalent combination of education and experience.
Language Skills: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Mathematical Skills: Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Reasoning Ability: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Computer Skills: To perform this job successfully, an individual should have knowledge of SAP and Access Database software; Visio and PowerPoint Design software; Exchange Internet software; Microsoft Project Management software; Microsoft Excel Spreadsheet software and Microsoft Word Processing software.
Certificates, Licenses, Registrations: Level master
Other Skills and Abilities: None required.
Other Qualifications: Must be able to travel up to 10% of the time. Senior roles may travel up to 50% of the time.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quite.

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Posted: 2019-09-05 Expires: 2019-11-03

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Senior Product Marketing Manager - 6006943307192019

England, AR 72046

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