16 days old

Senior Manager Marketing

Framingham, MA 01701
The Senior Manager, Customer Lifecycle Marketing is responsible for developing and driving marketing strategies, objectives, and campaigns for the Staples Advantage business. This role is focused on developing and implement plans targeted at end users, including onboarding new users, retaining and growing existing users, and winning back lapsing users. The Senior Manager will lead a team of marketing professionals and will work cross-functionally with multiple teams, including customer analytics, customer insights, sales, creative agency, circulation, and vehicle owners.

The ideal candidate is an experienced, results-oriented, and customer-centric marketing professional with the ability to drive strategy using customer insights and transactional data, oversee execution, and continuously innovate. This role requires successful partnership across various departments/levels, and being a team-oriented influencer and creative problem solver is critical to success.

**Primary Responsibilities:**

+ Define/execute marketing strategy and plan for user segments, based on deep understanding of customer wants and needs using both quantitative and qualitative data.

+ Partner with sales teams to ensure alignment between sales and marketing efforts.

+ Prioritize initiatives based on business impact

+ Create a pipeline of testing and learning, with clear goals and actions based on test results.

+ Oversee the tactical execution of plans, ensuring flawless execution

+ Drive development of measurement plans/KPIs in partnership with customer analytics. Drive post-campaign analysis and action plan.

+ Manage marketing budget for user targeting.

+ Manage team of 3-4 direct reports. Oversee responsibilities, drive priorities, provide coaching and mentorship.

**Qualifications :**

**Education / Experience** :

+ Bachelors Degree required, preferably in Marketing or Communications

+ 8+ or more years of strategic planning and marketing experience

+ Previous experience in B2B or ecommerce marketing a plus

+ MBA and general marketing management experience preferred


+ Demonstrated strategic thinking and creative problem-solving activities

+ Team-orientation, with an affinity for influencing and working across functions in a dynamic, often-changing environment

+ Strong Leader; able to keep initiatives moving on time, on budget, and with attention to detail. Able to foresee and prevent problems in advance and fix any issues quickly

+ Proactive, quick, decisive, self-motivated individual who can handle multiple initiatives simultaneously in a fast-paced environment

+ Excellent oral and written communication skills and strong interpersonal skills.

_Staples is The Worklife Fulfillment Company, helping businesses of all sizes be more productive, connected and inspired. With dedicated account teams, category professionals, innovative brands and a curated product assortment for business, Staples provides customized solutions to help organizations achieve their goals. Interested in joining the team? Check out our_ _perks and benefits_ _!_

_Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law._


Posted: 2021-03-26 Expires: 2021-04-29

Be amazed by what’s inside.

There’s a whole lot more to Staples than you probably ever imagined. In fact, once you lift the lid on our business, you’ll discover that we have many opportunities for your career.

As the world’s largest office products company, 2nd largest eCommerce site and a trusted source of office solutions, we’re a recognized name across more than 26 countries. Working all over the world has shaped our approach to business, and as we’ve grown, so has our commitment to the communities and environments where we work. Whether you join us in retail, online, one of our B2B units or our other businesses, you’ll experience first-hand the unique energy and enthusiasm that makes us Staples.

This site will show you just how much goes into a career with Staples. If you want to become part of the team, simply use the job search tool – and it won’t be long before you’ll be saying, “that was easy” too.

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

Senior Manager Marketing

Framingham, MA 01701

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast