12 days old

Senior Analyst, Marketing Analytics

Atlanta, GA 30339
JobTitle: Senior Analyst, Marketing Analytics
Job ID: 372871_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time

Position Description:
POSITION PURPOSE
The Senior Analyst, Marketing Analytics leads the design and implementation of The Home Depot marketing measurement design and strategy. In this position, you will analyze marketing analytics data as well as other offline data to evaluate marketing effectiveness across all channels. You will collaborate with various departments to design and execute a fact-based continuous improvement / channel growth strategy using online and offline data analysis. The Senior Analyst, Marketing Analytics works with the other marketing analysts to analyze marketing & online data using various analytical tools to uncover trends and provide insight that will maximize HomeDepot marketing efforts, as well as overall business objectives. You will work with other analysts to research and analyze business trends and customer behavior data to identify opportunities for optimization and enhancement of marketing campaigns. You will analyze and understand the key drivers of performance related to THD marketing objectives. Finally, you will work with other marketing analysts to provide weekly marketing analytics dashboards to Management and the supporting teams.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
20% - Work with other departments providing analytical insight on marketing performance.
20% - Research and analyze business trends & customer behavior data to identify opportunities for marketing enhancements.
20% - Analyze marketing analytics data as well as other offline data to evaluate site performance.
10% - Work with the Marketing Analyst to provide weekly Marketing Analytic dashboards.
10% - Takes the lead on new programs and initiatives for Marketing Analytics Team.
10% - Provide marketing analytics strategy to Strategic marketing.

NATURE AND SCOPE
This position reports to Sr. Manager
This position has 0 direct reports

ENVIRONMENTAL JOB REQUIREMENTS
Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:
Typically requires overnight travel less than 10% of the time.

Additional Environmental Job Requirements:
No travel required

Categories

Posted: 2021-03-29 Expires: 2021-04-28

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Senior Analyst, Marketing Analytics

Home Depot, Inc.
Atlanta, GA 30339

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