3 hours

Senior Analyst, Marketing Analytics (119293)

Home Depot, Inc.
Atlanta, GA
  • Job Code
    309345
Senior Analyst, Marketing Analytics - Atlanta GA 30308 Skip Navigation
Job Details

Senior Analyst, Marketing Analytics (119293)

GA - Atlanta

  • Date Posted: Jun 18, 2018
  • Company: The Home Depot
  • Travel: 0-10%
  • Functional Area: Marketing
  • Position Type: Full-Time
  • Relocation Provided: No




Position Description:
POSITION PURPOSE
The Marketing Analytics team conducts advanced modeling and analytics of customer data in order to provide insights to THD's senior leaders to support strategic decisions with actionable insights about THD's customers. The Senior Analyst Marketing Analytics is responsible for developing quantitative models and conducting analyses as part of the Marketing Analytics team in order to create actionable insights for senior leaders and internal clients from marketing, operations, and merchandising. Uses advanced statistical, econometric, and quantitative analysis techniques to develop in-depth understanding of THD's customers. Translates analysis outcomes into meaningful insights for a broad audience.

MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES

  • 20% Conduct thorough analyses to develop / validate customer segmentations, develop and compute customer value metrics and support ad-hoc requests for data extraction, modeling and analysis
  • 20% Conduct analyses to understand the impact of potential businesss decisions on customer spend and profitability
  • 15% Analyze transaction data to identify purchase triggers and indicators for future value customers in support of predictive / forward looking marketing campaigns
  • 10% Work across the organization and leverage cross functional teams to provide expert analytical support
  • 10% Interpret statistical and analytical results and make suggesions for modeling improvments
  • 15% Prepare clear and concise reports, charts, tables and presentations to support business decisions
  • 10% Validate and update models periodically and provide validation reports
NATURE AND SCOPE
Position reports to Senior Manager, Marketing Analytics
No associates report to this role on a permanent basis, but requires the technical leadership of a project work team: may select team members and assess capabilities, provide technical training, provide information necessary to meet work, project or program objectives, evaluate program or project performance.

ENVIRONMENTAL JOB REQUIREMENTS

Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:
Typically requires overnight travel less than 10% of the time.

Additional Environmental Job Requirements:


ESSENTIAL SKILLS:
MINIMUM QUALIFICATIONS
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.

Additional Minimum Qualifications:

Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 3 years

Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Additional Qualifications:

Preferred Qualifications:
Masters degree in Statistics, Economics, Computer Science, or some other quantitative field of study
Previous retail experience strongly preferred

Knowledge, Skills, Abilities and Competencies:

  • Strong verbal and written communications skills at all levels; ability to communicate technical information to both technical and non-technical audiences
  • Proven ability to analyze, evaluate and interpret complex data using advanced statistical, econometric and quantitative analysis techniques
  • Knowledge of quantitative theories and techniques and their role in a business context
  • Skilled in the use of tools such as SAS, R, and Python for analysis, predictive modeling, or machine learning
  • Proficient with PowerPoint, Excel, Access
  • Skilled in translating business questions / problems into analytical models


We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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Posted: 2018-12-09 Expires: 2019-01-08

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Senior Analyst, Marketing Analytics (119293)

Home Depot, Inc.
Atlanta, GA

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