1+ months

Senior Analyst, Insights SEO

Atlanta, GA 30308
JobTitle: Senior Analyst, Insights SEO
Job ID: 360551_en-us
Salary Range: null- null
Job Category: Marketing
Employment type: Full Time

Position Description:
POSITION PURPOSE
The Senior Analyst, Insights SEO plays a key role in executing The Home Depot’s organic marketing strategies. The role is responsible for managing project(s) & collaborating with partners to execute day-to-day tactical SEO strategies that drive organic search traffic. This role will provide technical recommendations, reporting and insights to enable The Home Depot .com teams to identify optimization opportunities and make data-driven decisions that drive traffic and conversion. It will be critical to discover under-performing areas and to identify opportunities that improve overall program performance, for the areas you oversee. This individual must possess strong communication skills and an understanding of Earned Media and SEO to maximize organic discoverability in search engines. This associate will be responsible for seeing their strategies through to fruition.

As a Sr. Search Analyst you will:
- Perform continuous site auditing, and recommend scalable on-page optimization based on business objectives for both existing functionality and new opportunities
- Provide SEO best practices in alignment with current technical principals and homedepot.com systems
- Research, develop and help drive large-scale solutions to broaden organic performance
- Own daily monitoring of assigned SEO performance, weekly/monthly roadmap and delivery of ad-hoc reporting
- Evangelizing SEO across multiple departments, business groups and corporate levels
- Work with cross-functional stakeholders from Merchandising, Product Management, IT, Earned Media, and others to ideate and execute SEO strategy
- Serve as a liaison between internal stakeholders and the rest of Earned Media
- Responsible for management and execution of day-to-day tactical SEO strategies to drive online traffic and sales
- Develops and maintains day-to-day relationships with internal and external (vendor) partners

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
20% - Measures ongoing effectiveness of areas you oversee against target metrics, and makes frequent adjustments to leverage any necessary changes
20% - Create, adjust and present plans based on data driven decisions
40% - Own a large part of the project life-cycle from any needed discovery and initial assessments through launch, including ongoing measurement and reporting. Integrate initiatives with internal partners in Marketing, IT, Creative, Merchandising, Operations
20% - Responsible for evangelizing the evolving world of search engines at all levels of the organization in terms of best practices, industry standards, and legal requirements.

NATURE AND SCOPE
This position typically reports to Search Account Manager
This position has 0 Direct Reports

ENVIRONMENTAL JOB REQUIREMENTS
Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:
Typically requires overnight travel less than 10% of the time.

Additional Environmental Job Requirements:
No Travel Required

Categories

Posted: 2020-09-10 Expires: 2020-11-13

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Senior Analyst, Insights SEO

Home Depot, Inc.
Atlanta, GA 30308

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