25 days old

Reputation Risk Public Relations Director

New York, NY 10002
PwC/LOS Overview
PwC is a network of firms committed to delivering quality in assurance, tax and advisory services.

We help resolve complex issues for our clients and identify opportunities. Learn more about us at www.pwc.com/us.

At PwC, we develop leaders at all levels. The distinctive leadership framework we call the PwC Professional (http://pwc.to/pwcpro) provides our people with a road map to grow their skills and build their careers. Our approach to ongoing development shapes employees into leaders, no matter the role or job title.

Are you ready to build a career in a rapidly changing world? Developing as a PwC Professional means that you will be ready
- to create and capture opportunities to advance your career and fulfill your potential. To learn more, visit us at www.pwc.com/careers.

It takes talented people to support the US firm of the largest professional services organization in the world. Not all of us work directly with external clients. Some of our best people choose to apply their talents inside PwC.

As part of Internal Firm Services, you're serving an organization on par with many of our external clients. Our Internal Firm Services team consists of first-rate marketers, human resource professionals, computer technologists, knowledge managers, accountants, financial planners, administrators and leaders. Internal Firm Services staff are the people who make it work for the people who make it work for our clients.

Job Description
PwC's Marketing and Sales function is a client-centric, high-performing team that drives the Firm's priorities and long-term revenue growth by

passionately positioning PwC as a distinctive brand in the marketplace.

The PR and Social Media team is responsible for the Firm's external media relations and social media strategy, including the overseeing and management of PwC's social media accounts, relationships with media nationally and locally, and ongoing identification of new and emerging opportunities to enhance the Firm's visibility. The team focuses on protecting the PwC brand and positively positioning the US Firm and its spokespeople externally, primarily through media and social media.

Position/Program Requirements
Minimum Year(s) of Experience: 8

Minimum Degree Required: High School Diploma or GED

Degree Preferred: Master's degree or Juris Doctor (JD)

Knowledge Preferred:

Demonstrates thought leader-level knowledge with, and/or a proven record of success directing efforts in the following areas:

- Developing and managing proactive issues/crisis preparedness programs at a national and global level in a matrixed organization with a professional services firm, a financial services entity or working at a public relations agency; and,

- Working with leaders within business units and legal to advise them across a range of issues, including human capital, audit, advisory, and consulting, including thought leader-level knowledge base of key issues

Skills Preferred:

Demonstrates thought leader-level abilities with, and/or a proven record of success directing efforts in leading proactive and reactive strategies and tactics that meet the firms business and communications objectives, at a local, national, and global level, and managing others to accomplish key objectives, including the following areas:

- Developing a holistic framework for strategic reputation management;
- Leading proactive and reactive communications strategies related to a range of issues and crises, including advising leadership on how best to plan for and respond to adverse public scrutiny and/or litigation in real-time and in evolving situations;
- Serving as the primary PR leader and senior counselor for issues/crisis within the US firm as well as a liaison to the global PR network;

- Managing risk preparedness and response for all key stakeholders e.g., employees, clients, media (traditional, social); and trust and recovery, as appropriate;
- Maintaining a network of solid media contacts within the industry and using those relationships to drive narrative and messages around key issues, as well as proactively identifying additional reporter and industry influencers that would be valuable to supporting the firms messages;
- Understanding and utilizing social media platforms as a tool for reputation management and engagement;
- Managing agencies to help achieve business and communication goals;
- Leading, coaching, and managing other PR directors and managers who will help support key issues, as needed;
- Leveraging extensive verbal and written communication skills with the capacity to be able to take complex subject matters and distill them into short, straightforward, digestible content by using extensive problem solving skills;
- Thriving in high-stress situations by projecting confidence and authority to senior business leaders; and,
- Understanding and accepting PR as a powerful and crucial business tool.


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Reputation Risk Public Relations Director

New York, NY 10002

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New York, NY

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