15 days old

Paid Media Manager, Affiliate Marketing

Atlanta, GA 30308
JobTitle: Paid Media Manager, Affiliate Marketing
Job ID: 362369_en-us
Salary Range: null- null
Job Category: Marketing
Employment type: Full Time

Position Description:
POSITION PURPOSE
The Manager Media oversees all aspects of traditional and digital media for national and regional
advertising and is a key influencer on corporate media strategy. Responsible for working with the
category/brand marketing teams to understand specific business and communication goals and oversee the
creation and execution of media plans within the context of the overall marketing mix. Analyzes industry
trends, media results and business environment to improve strategies and plan recommendations. Manages
media budget and is responsible for reporting media results and insights. Supervises media agency planning
and buying for areas of responsibility.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
15%-Partner with Media leadership and marketing category/brand teams to develop media recommendations that support key
business and marketing goals and objectives
20%-Direct media agency and supervise direct report on creation and execution of department-level media
plans
25%-Develop and maintain strong relationships with marketers, merchants and cross-functional teams
(creative, social, finance, Consumer Insights, CRM, HD.Com, PR, etc.)
10%-Analyze and report on media performance and incorporate learning into current and future planning
20%-Test and Learn - new and emerging media trends/opportunities that will help drive our business
and create competitive advantage
10%-Budget management and stewardship of media buys

NATURE AND SCOPE
Typically reports to Director of Media
No direct reports

ENVIRONMENTAL JOB REQUIREMENTS
Environment:
Located in a comfortable indoor area. Any unpleasant condition

Travel:
Typically requires overnight travel less than 10% of the time.

Additional Environmental Job Requirements:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel less than 10% of the time.

Categories

Posted: 2020-10-12 Expires: 2020-11-11

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Home Depot, Inc.
Atlanta, GA 30308

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