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28 days old
JobTitle: Paid Media Analyst
Job ID: 369502_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time
Position Description:
POSITION PURPOSE
The media analyst will be responsible for general quantitative and qualitative research to produce media evaluation reports to improve the effectiveness of marketing campaigns. He/she will work to help optimize campaigns and programs, track and analyze test-and-learn plans and initiatives, and track KPI’s based on objectives, measurement, and analytics plans. This position will also be responsible for managing growth initiatives relating to customer file size and evaluation of customer acquisition costs. Additionally the job will entail tracking the onsite consumer journey by marketing channel to determine effectiveness on engagement and conversion. The role requires a solid technical acumen of discovering and blending data across sources to deliver reports and analysis around customer behavior, consumer research, and third party sources. This role will perform data analyses that helps drive a deeper understanding of our customers and marketing opportunities to drive incremental growth, engagement, and revenue.
MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
Job ID: 369502_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time
Position Description:
POSITION PURPOSE
The media analyst will be responsible for general quantitative and qualitative research to produce media evaluation reports to improve the effectiveness of marketing campaigns. He/she will work to help optimize campaigns and programs, track and analyze test-and-learn plans and initiatives, and track KPI’s based on objectives, measurement, and analytics plans. This position will also be responsible for managing growth initiatives relating to customer file size and evaluation of customer acquisition costs. Additionally the job will entail tracking the onsite consumer journey by marketing channel to determine effectiveness on engagement and conversion. The role requires a solid technical acumen of discovering and blending data across sources to deliver reports and analysis around customer behavior, consumer research, and third party sources. This role will perform data analyses that helps drive a deeper understanding of our customers and marketing opportunities to drive incremental growth, engagement, and revenue.
MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
- 40% - Campaign Management - Create and manage Paid Media campaigns based on Media Plans and make optimizations based on real-time opportunities
- 30% - Analysis & Reporting - Maintain regular reporting and budget tracking for the team, analyze campaign performance, and identify trends
- 15% - Communicate optimization changes/course corrections made to Media Plans to both to internal teams and partners
- 15% - Develop reporting tools and measure ongoing effectiveness of homedepot.com?s activities against top industry benchmarksNATURE AND SCOPE
This position reports to Sr. Manager Media Strategies
This position has 0 direct reports.
ENVIRONMENTAL JOB REQUIREMENTS
Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Travel:
Typically requires overnight travel less than 10% of the time.
Categories
Posted: 2021-02-01 Expires: 2021-03-03
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