10 hours

New Business Account Executive

Tribune Company
Los Angeles, CA
  • Job Code
    2019-49069
New Business Account Executive in Los Angeles, California | Careers at CA-Los Angeles;5800 Sunset Blvd (KTLA)
  • New Business Account Executive

    Location US-CA-Los Angeles
    Posted Date 2 months ago(9/9/2019 5:37 PM)
    Job ID
    2019-49069
    Category
    Sales
  • Overview

    KTLA is seeking an innovative sales leader with a zest for the broadcast /digital sales business. 

    Responsibilities

    The ideal candidate will have the ability to take the market by storm. Responsible for growing KTLA’s advertiser list, developing new business revenue and growing KTLA’s market share through the sale of commercial television spots, specials, sports and digital assets at the highest attainable rates.  Expected to develop and maintain a positive working relationship with clients and assigned/designated agencies through frequent contact in person or by telephone and to promote the station and sell available air time.  Prepare sales presentations to sell commercial airtime utilizing available in-house ratings research materials, knowledge of the advertisers and agencies and their advertising needs, knowledge of the local marketplace competition and available station commercial time.

    Qualifications

    Minimum of two years buying/selling television/radio advertising in a major market, Los Angeles pred.  Requires demonstrable knowledge of the local market, rating services, new business development, multimedia, available research tools and other means for creating non-traditional revenue i.e.(internet, digital, etc.).  Requires analytical and technical skills to analyze the market, package, price and sell available air time.  Good verbal and written communication skills to effectively communicate with negotiate and influence internal and external contacts. Requires the ability to analyze the market and effectively sell available airtime to meet established financial goals and grow market share.

     

    KTLA will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.

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    Posted: 2019-11-13 Expires: 2019-12-13

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    New Business Account Executive

    Tribune Company
    Los Angeles, CA

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