1+ months

Media Specialist (ALLAN)

Atlanta, GA 30339
JobTitle: Media Specialist (ALLAN)
Job ID: 397102_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time

Position Description:
Position Purpose:
The Media Specialist coordinates and supports implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house digital media components of those campaigns. Responsibilities include implementation of campaign objectives, strategies and tactics, including trafficking of campaigns and reporting; and stewardship of media plans in conjunction with marketing goals. Position supports both channel and campaign activations and reporting. Provides input toward and execution support for paid Test & Learn agenda. Key contributor to program tracking and timelines.

Major Tasks, Responsibilities & Key Accountabilities:
45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc. Support test & learn agendas

40% Paid Media Management - Support omni-channel paid media planning, buying and reporting for all programs and campaigns

15% Stakeholder Management - Organizational Alignment/Relationships; Build relationships with key internal and external stakeholders, including media and platform partners, agencies, etc. Document an utilize best practices

Nature and Scope:
This position typically reports to Sr Manager, Paid Media

This position has 0 Direct Reports

Environmental Job Requirements:

1. Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Typically requires overnight travel less than 10% of the time.


Posted: 2022-02-21 Expires: 2022-07-17

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