2 days old

Media Account Manager

Tribune Company
Fort Lauderdale, FL
  • Job Code
    2019-49067
Media Account Manager in Fort Lauderdale, Florida | Careers at FL-Fort Lauderdale;500 E. Broward Blvd (WSFL)
  • Media Account Manager

    Location US-FL-Fort Lauderdale
    Posted Date 3 months ago(6/17/2019 6:10 PM)
    Job ID
    2019-49067
    Category
    Sales
  • Overview

    Acts as Media Account Manager for WSFL-TV/AntennaTV & THISTV with responsibility to sell advertising time/space on our Stations/our Digital platforms, to meet financial goals and maintain client and agency relationships.

    Responsibilities

    • Negotiate with clients to obtain the largest share of the client’s advertising dollars at the highest unit rate
    • The ability to develop, maintain, service and entertain direct relationships with agencies and clients to promote station’s image and perception
    • The ability to identify needs of advertisers and prepare custom sales presentations
    • Develop and create new programs to maximize revenue from existing clients
    • Constantly developing new business revenue streams to include digital/on line as well as using our Dot2 channels (Antenna and ThisTV)
    • Maintaining a customer friendly attitude and dedication to customer needs
    • Process orders and manage preemptions
    • Pre-sell and post-sell accounts with pertinent research information
    • Prepare availabilities and presentations utilizing research information to include WOM, WOT, Media Manager, Dare and Eport (for order input and maintenance)
    • Prepare and participate in competitive research reports
    • Assist Finance in collecting revenue from past due accounts
    • Treat all co-workers with proper manners and respect
    • Responsible for delivery agreed upon goals as outlined quarterly for Spots/Dot2, New Business and digital.
    • All other duties as assigned by Local Sales Manager and DOS

    Qualifications

    • Bachelor’s degree in advertising or marketing or equivalent related experience
    • Must be familiar with selling TV time, programming and rating books
    • Requires strong negotiating and selling skills, knowledge of Microsoft Office, NSI and Comscore
    • Requires a driver’s license and car
    • Must be able to travel and entertain clients
    • Must have proven sales performance, self-motivated and possess a positive attitude. Typically requires 2-5 years’ experience in broadcast advertising sales

     

    REVENUE/BUDGET/STAFF RESPONSIBILITY

    • Position will have a direct impact on Station revenue and its ability to meet business goals and plans
    • Daily contact with traffic concerning schedule changes; with programming concerning schedule changes and with Finance concerning past due accounts
    • Weekly contact with advertisers and clients concerning sales and requests
    • Assist in supervising sales assistants

    Equal Employment Opportunity

    #TBMB

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    Posted: 2019-09-19 Expires: 2019-10-19

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    Media Account Manager

    Tribune Company
    Fort Lauderdale, FL

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