26 days old

Manager, Product Innovation PR (132190)

Home Depot, Inc.
Atlanta, GA
  • Job Code
Manager, Product Innovation PR - Atlanta GA 30308 Skip Navigation
Job Details

Manager, Product Innovation PR (132190)

GA - Atlanta

  • Date Posted: Sep 13, 2019
  • Company: The Home Depot
  • Travel: 0-25%
  • Functional Area: Communications/External Affairs
  • Position Type: Full-Time
  • Relocation Provided: Yes

Position Description:

The Manager, Product Innovation PR is a key member of the Home Depot Merchandising Public Relations Team and is responsible for driving external communications efforts for The Home Depot. This position works with a team of communication professionals to identify opportunities with key external stakeholders, primarily media and industry influencers, to convey a narrative about the organization concentrated on their product innovation including strategic collaboration, tactical execution and measurement of PR efforts.

This role is an excellent opportunity for career advancement and personal growth to the successful candidate who demonstrates differentiated drive, leadership skills, creativity and a collaborative spirit.  Working with The Home Depot’s Marketing and Merchandising Teams, the candidate must be able to collaborate cross-functionally to manage and enhance consumer and trade communications programs.  He/She must be an excellent project manager, possess strong media relations skills, and budget management experience as well as possess superior written and verbal communication skills. 

  • In conjunction with Product Innovations PR team, develop and deliver a measurable earned media strategy that supports The Home Depot’s product innovation objectives and engages The Home Depot’s customer base of do-it-yourselfers and professional contractors and drives year-over-year business growth. (40%)
  • Provide counsel, develop, and execute communications campaigns that support business objectives in collaboration with merchandising, e-commerce, marketing, professional services and other departments. (30%)
  • Support The Home Depot’s owned media team with compelling stories that are delivered through the company’s blog and website. (15%)
  • Development of a strong collaborative partnership with The Home Depot’s marketing team to support new marketing and sales initiatives in retail stores and online. (15%)
  • Typically reports to the Senior Manager, Product Innovation PR. May have dotted line reporting relationship to Merchandising Vice President.
  • PR assistant or coordinator may report to this position.
  • Typically requires the ability to lead negotiations in a highly competitive or adversarial environment.
  • Typically faces situations are unstructured and require original approaches.
  • Typically solves problems by considering courses of action within the framework of management' s goals and standards.
  • Typically expected to provide infrequent status reports to management only as appropriate.


Up to 20%

Additional Environmental Job Requirements:

  • Located in a comfortable indoor area.
  • Under regular pressure to meet deadlines, quotas and/or must frequently deal with difficult issues related to people or situations.


  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.

Education Required:
  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience:
5 years

Physical Requirements:

  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Preferred Qualifications:
  • Bachelor’s degree Communications or Public Relations preferred, MBA a plus.
  • 6-8 years combined corporate and agency experience with a CPG. Retail PR experience preferred.
  • Relationship management with media, external agencies, and business partners
  • Strong written and verbal presentation skills
  • Promotes a successful attitude, confidence in leadership, and teamwork to achieve business results
  • Ability to plan and manage schedules for multiple tasks
  • Ability to lead a team and work independently to meet deadlines in a fast-paced, rapidly-changing environment

Knowledge, Skills, Abilities and Competencies:
  • Knowledge/understanding of working with media.
  • Solid PC skills.
  • Experience diffusing and understanding importance of crisis situations.
  • Experience in strategy development to accomplish public relation objectives.
  • Problem solving skills.
  • Excellent written and verbal communication skills.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.


Posted: 2019-10-17 Expires: 2019-11-16

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Manager, Product Innovation PR (132190)

Home Depot, Inc.
Atlanta, GA

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