14 days old

Manager, Media

Atlanta, GA 30339
JobTitle: Manager, Media
Job ID: 374889_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time

Position Description:
POSITION PURPOSE
The Manager, Media oversees all aspects of traditional and digital investments for national and regional advertising and is a key influencer on corporate omni-channel strategy. Responsible for working with key stakeholders and business/initiative leaders across the enterprise to understand specific customer, business and communication goals and oversee the creation and execution of omni-channel plans within the context of the overall marketing mix. Analyzes industry trends, channel results and business environment to improve strategies and plan recommendations. Manages omni-channel budget and supports channel measurement, results reporting and insights. Helps direct agency planning, buying and activation for areas of responsibility.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
  • 15%-Partner with omni-channel partners, key stakeholders and business/initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives
  • 20%-Help direct media agency and/or supervise direct reports on creation and execution of omni-channel plans
  • 25%-Develop and maintain strong relationships with key omni-channel stakeholders and business/initiative leaders across the enterprise
  • 10%-Support the analysis of and reporting on channel performance and audience behaviors and incorporate learnings into current and future planning
  • 20%-Test and Learn - new and emerging omni-channel trends/opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage
  • 10%-Budget management and stewardship of omni-channel investments
    NATURE AND SCOPE
    Typically reports to Sr. Manager, Media
    Direct reports vary

    ENVIRONMENTAL JOB REQUIREMENTS
    Environment:
    Located in a comfortable indoor area. Any unpleasant condition
    Travel:
    Typically requires overnight travel less than 10% of the time.


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Posted: 2021-04-26 Expires: 2021-05-26

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