1+ months

Manager, Marketing Analytics (KISHEN NEW)

Atlanta, GA 30339
JobTitle: Manager, Marketing Analytics (KISHEN NEW)
Job ID: 397986_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time

Position Description:
Position Purpose:

The Manager, Marketing Analytics will lead the team responsible for insight generation and analysis in support of Home Depot’s marketing, merchandising, operations, and other cross-functional groups. The incumbent will lead a team working to leverage a combination of Customer analytics, media platform, adobe analytics and SQL-based data to generate insights and recommendations designed to spur the business forward.

The Manager, Marketing Analytics will work with business partners to prioritize and execute against reporting enhancements and analytical projects required to deliver business results. In addition, this role will work extensively in partnership with the product management team, engineering, and key vendors to determine short-term and long-term needs for tools that support evolving analytics & reporting needs.Major Tasks, Responsibilities & Key Accountabilities:

20% - Responsible for presenting analysis and test results and resulting
recommendations to peers and senior management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments.

10% - Communicate opportunities to drive financial goals cross-functionally by
making suggestions that support site-wide objectives.

20% - Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level. Lead ongoing ad hoc analysis of critical business issues that impact site performance; translate analysis into executable recommendations.

10% - Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottom-line value.

10% - Prioritize and manage execution of requests for report enhancements and
analysis from business partners. Establish and evangelize improved data-driven views of site performance.

10% - Collaborate with peers to ensure consistency of information, methodologies and reports. Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet needs.

10% - Manage web analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot online.

10% - Share leadership for the teams responsible for web analytics (reporting and
analysis) and, over-time, structured site (A/B, MVT) testing.

Nature and Scope:
This position typically reports to Sr. Manager or Director, Homedepot.com

This position has 5 Direct Reports

Environmental Job Requirements:

1. Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Typically requires overnight travel less than 10% of the time.

Additional Environmental Job Requirements:
No travel required


Posted: 2022-03-04 Expires: 2022-07-30

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Manager, Marketing Analytics (KISHEN NEW)

Home Depot, Inc.
Atlanta, GA 30339

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