7 days old

Manager, CRM Communications - The Company Store

Weehawken, NJ 07086
JobTitle: Manager, CRM Communications - The Company Store
Job ID: 373392_en-us
Salary Range: 0.0- 0.0
Job Category: Merchandising
Employment type: Full Time

Position Description:

POSITION PURPOSE - HomeDepot.com is an award-winning e-Commerce team that is blazing a trail of retail shopping innovation by leveraging cutting-edge technology with a relentless focus on customer service. We have been named one of the world’s most innovative companies and we are on a mission to provide the best interconnected shopping experience to our consumers. With The Company Store now being part of Home Depot we are adopting this spirit in a highly entrepreneurial environment.

The Manager CRM Communications is responsible for leading the execution of all outbound CRM communications including, but not limited to print and email for all customer segments. The position will develop and manage the outbound marketing strategy to deliver customer acquisition, retention, attrition, and financial targets as well as develop email segmentation for targeting and building the road map to deliver fully dynamic campaigns via the relevant digital channels. This position will also deliver best in class email marketing campaigns that will monitor, measure, analyze and enhance customer loyalty and retention by creating loyal subscribers through personalized and relevant communications. 


MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES –

- 25% Develop customer insights, campaign test design strategies, and campaign performance metrics in support of end-to-end data driven cross-channel marketing campaigns.
-20% Manage the development and validation of customer segmentations, the derivation of customer value metrics, the analysis and interpretation of data trends, and the support of all ad-hoc modeling / analysis requests.
-15% Identify and validate purchase triggers and indicators using predictive data modeling and support the implementation of predictive forward-looking marketing campaigns.
-10% Interpret statistical and analytical results, and translate them into customer insights
-10% Develop and deliver influential presentations that summarize complex analyses and inform business decisions.
-10% Drive the improvement and development of statistical and analytical models needed to solve business problems.
-10% Validate and update models periodically and provide validation reports.

NATURE AND SCOPE - Position reports to the Sr. Director, Marketing Analytics.  The position will manage projects and may manage contractors and external partners.

ENVIRONMENTAL JOB REQUIREMENTS -Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.  

Categories

Posted: 2021-04-05 Expires: 2021-05-05

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Manager, CRM Communications - The Company Store

Home Depot, Inc.
Weehawken, NJ 07086

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