The Program Manager, Sales Enablement is responsible for developing and managing integrated, cross-channel marketing strategies to meet Sales Team business objectives and revenue goals.  Working with Sales, this role will build lead generation and nurturing strategies, guided and optimized by analytical insights.  An operational cadence for communication and evaluation of strategies will be required to ensure continued alignment with stakeholders.  The position serves as primary liaison between Sales leaders and all Marketing functions. 

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES

• 25% - Partner cross functionally with organizational teams, internal and external clients, management and others in driving change within Home Depot.
• 25% - Develop Recommendations: Prioritize issues and brainstorm/develop solutions and recommendations by working with a diverse group of people (store leaders and associates, merchants, internal and external teams, vendors, etc).
• 25% - Evaluate Results: Analyze the financial results of initiatives versus projections through financial analysis, control stores and other benchmarks.
• Evaluate the operational issues of initiatives by walking stores, talking to associates and customers and interviewing merchants.
• 25% - Project Management: Handle the day to day issues associated with implementing a new initiative. These may include working with store planning, visual merchandising, store and divisional associates. Use diverse problem-solving methodologies to understand the fundamental parts of the problems and communicate the solutions

   

  NATURE AND SCOPE

  This position reports to Sr. Manager or Director.

  This position has 0-2 direct reports.

  ENVIRONMENTAL JOB REQUIREMENTS

  1. Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

     TRAVEL: 
     Typically requires overnight travel less than 25% of the time.