26 days old

Global Brand Management and Measurement Senior Manager

New York, NY 10017

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. The Global Marketing Organization (GMO) creates relevance, distinctiveness and growth for the PwC brand and business. We work together with the global markets and territory marketing leaders to deliver the go-to-market priorities aligned to Platforms, and enable sales and marketing excellence across the network.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be an authentic and inclusive leader, at all grades/levels and in all lines of service. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

  • Take action to ensure everyone has a voice, inviting opinion from all.
  • Establish the root causes of issues and tackle them, rather than just the symptoms.
  • Initiate open and honest coaching conversations at all levels.
  • Move easily between big picture thinking and managing relevant detail.
  • Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.
  • Develop specialised expertise in one or more areas.
  • Advise stakeholders on relevant technical issues for their business area.
  • Navigate the complexities of global teams and engagements.
  • Build trust with teams and stakeholders through open and honest conversation.
  • Uphold the firm's code of ethics and business conduct.

The Brand and Creative CoE leads the development and implementation of the external brand strategy and brand experience across the entire PwC network of firms. The organization is responsible for global brand governance, brand protection, and the creative strategy of the brand.

Job Requirements and Preferences:

Basic Qualifications:

Minimum Degree Required:
High School Diploma

Minimum Years of Experience:
6 year(s)

Preferred Qualifications:

Degree Preferred:
Bachelor Degree

Preferred Knowledge/Skills:

Demonstrates intimate level abilities and /or a proven record of success as a team leader in the following areas:

  • Understanding how brand impacts business results, client engagement and elevates the client experience, and communicating this to business stakeholders to influence brand positioning;
  • Designing and conducting in-depth analysis of qualitative and quantitative results to uncover actionable insights relevant to our brand and business objectives including: competitive strategic analysis, consumer segmentation, client insight development, customer experience strategy and brand diagnostics;
  • Leveraging data to develop customer insights that inform brand positioning (including naming, positioning and messaging), strategy development, and roadmaps for growth;
  • Developing processes for and conducting on-going trend spotting and market dynamic studies;
  • Delivering clear, concise stories, including translating complex findings into easy to understand and compelling insights;
  • Leveraging writing and verbal communication skills to explain, sell, and defend ideas;
  • Acting as a strategic advisor to senior leaders and the business to influence how the practice engages with the marketplace to drive relevance, distinctiveness, and growth;
  • Working independently to resolve issues, coordinating with leadership or subject matter specialists when necessary;
  • Coordinating and managing internal and external research partners;
  • Managing multiple, overlapping projects, marketing budget, and resource planning;
  • Building and managing relationships across other marketing functions,the business, and across a global network, including effectively managing a matrixed organization;
  • Navigating complex situations while applying firm policies and procedures to enable compliance across the network;
  • Understanding across marketing and sales capabilities, including sales, marketing and integrated content in a B2B context;
  • Driving brand measurement and insights to continuously improve the global market position and shape the global brand strategy;
  • Evaluating how future technologies and trends could impact and influence the brand;
  • Working with marketing automation systems such as Salesforce Marketing Cloud preferable;
  • Possessing experience with SEO and Google Analytics;
  • Understanding the marketing mix modeling, digital media analysis, business focused analytics, advertising effectiveness analysis, or other related statistical modeling experience;
  • Understandingfield experiments, experimental design, survey sampling, and/or panel data;
  • Acting as a strategic advisor to senior leaders and the business to influence how the practice engages with the marketplace to drive relevance, distinctiveness and growth; and,
  • Driving difficult conversations with senior business stakeholders and being confident in saying no to all levels of the organisation when necessary by relating strategy to difficult decisions.

All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.


Posted: 2020-03-05 Expires: 2020-04-05

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Global Brand Management and Measurement Senior Manager

New York, NY 10017

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