1+ months

eCommerce SMS & Email Marketing Manager

Camp Hill, PA 17011
  • Jobs Rated
    th

Job Description

SUMMARY

 

The Email & SMS marketing manager is responsible for managing the organizations email marketing campaigns and maximizing revenue opportunities from Rite Aid's Omni-channel, CRM and customer database.

 

ESSENTIAL DUTIES AND RESPONSABILITIES

  • Serve as Rite Aids in-house subject matter expert in email and sms marketing
  • Work with Rite Aids digital marketing and ecommerce teams to manage, develop, execute and measure retail and pharmacy email and sms marketing campaigns aligned with Rite Aids digital and omni-channel strategy.
  • Align with Rite Aids digital marketing and omni-channel strategy to develop automated triggered campaigns and transactional messages.
  • Review email and sms data to develop insights to improve Rite Aids email marketing program and better understand digitals influence on in-store and online revenue and pharmacy scripts.
  • Develop an ongoing email testing program to improve open rate, click-through rate, and conversion rate with the goal of increasing in-store and online revenue.
  • Coordinate assets and deliverables with ESP, agencies and internal teams. Effectively work with multiple agency partners across multiple campaigns.
  • Stay current with the latest trends in email and sms marketing. Understand how these changes may impact Rite Aids omni-channel strategy and be able to analyze potential impact and course correct as needed.
  • Perform competitor analysis to identify opportunities. Provide recommendations to improve targeted email and sms campaigns.
  • Develop tactics to help grow Rite Aids email and sms database. Further develop a strategy and plan to acquire new email addresses and mobile numbers.
  • Drive knowledge sharing, innovation and best practices across the organization related to email and sms marketing.
  • Successfully work and collaborate with Rite Aids category management and merchandising teams to prioritize category and product optimization within emails.
  • Provide recommendations to improve and optimize email landing pages and content.
  • Develop and maintain relationships with top tier email partners.
  • Provide comprehensive performance reports through Google Analytics, 1010 and email and sms tools.
  • Define and help prioritize digital initiatives and site improvements to achieve email and sms success.

Experience / Requirements

  • Five (5) years' of experience in digital/interactive marketing, managing the development of mobile/tablet application platforms and opt-in collection and delivery of SMS/MMS/text programs and campaigns required

Education

  • Bachelors Degree in Arts/Sciences (BA/BS) Business or Marketing preferred.
  • Or equivalent education in lieu of experience

Categories

Jobs Rated Reports for Marketing Manager

Posted: 2019-07-16 Expires: 2019-09-14

Rite Aid is committed to bringing in individuals who support our personal approach to serving customers.

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

eCommerce SMS & Email Marketing Manager

Rite Aid
Camp Hill, PA 17011

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast