1+ months

Digital Analyst

Camp Hill, PA 17011

Job Description

SUMMARY

The primary purpose of this position is to measure, analyze, report, and provide insights for all digital channels that are aligned with Rite Aid's strategy to drive incremental in-store and online revenue. Frequent independent judgments are essential. The incumbent is also required to perform all tasks in observance of Rite Aids brand and strategy and adhere to our core values and service attributes.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The associate is responsible for the functions below, in addition to other duties as assigned:

  •  Provide comprehensive performance reports through Google Analytics 360, Google Data Studio, 1010data and Magento Business Intelligence for ecommerce and in-store transaction analysis and report on user behavior & campaign effectiveness
  •  Analyze various changes made to the website to determine net impact on KPIs such as conversion rate, bounce rate, etc. Work with internal business partners to determine ongoing business intelligence needs in order to design, develop, and produce ongoing reports and dashboards to support the business
  •  Conduct product research and analyze transaction data to prioritize and optimize Rite Aids online product catalog
  •  Work and coordinate with internal marketing, merchandising and analytics teams, as well as external agencies and partners, to provide comprehensive marketing channel reports and insights. Provide ROI analysis of all  marketing campaigns with predefined KPIs
  •  Work with Rite Aids digital marketing, ecommerce and analytics teams to develop and execute omni-channel reporting that will produce statistically sound and actionable results
  • Perform competitor analyses to identify opportunities to provide recommendations to improve marketing and ecommerce strategies

Experience / Requirements

  • Google Analytics, Google Data Studio, Tableau, 1010Data required
  • Measuring and analyzing web performance using Google Analytics required
  • Strong understanding of search engine marketing and optimization practices

  • Overall ability to adapt quickly to new requirements and manage multiple priorities

  • Online Marketing, Product feed management preferred

Education

  • Bachelors Degree in Arts/Sciences (BA/BS)  in Marketing, Economics or Math required
  • Drivers license for business travel
  • Google Certification preferred

Categories

Posted: 2020-02-14 Expires: 2020-04-16

Rite Aid is committed to bringing in individuals who support our personal approach to serving customers.

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Digital Analyst

Rite Aid
Camp Hill, PA 17011

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