2 days old

Creative Services Director

Tribune Company
Roanoke, VA 24011

It's fun to work in a company where people truly believe in what they are doing!

WFXR/WWCW, the local FOX and CW affiliates in Roanoke, Virginia is in search of a dynamic Creative ServicesDirectorto lead our promotions team. This position is responsible for campaign development creative and strategic. Successful candidate must have a proven marketing plan growth track record of strategic growth of audiences. The Creative Services Director is a department leader who is responsible for leading the teams promotional and community service projects as well as coaching and growing our talented team, our service to the community and our products.

  • Develops and executes the multi-platform marketing plan that will grow WFXR News brand, WFXR and WWCW, and enhance station competitiveness
  • Provides leadership for the promotions team
  • Makes decisions regarding hiring, evaluation, promotion and termination of employees
  • Develops and executes promotions strategies to enhance station competitiveness
  • Manages and leads the department to create new and profitable events
  • Manages recruitment and development of talented promotions team members
  • Prepares budgets and approves budget expenditures
  • Resolves customer complaints regarding promotions
  • Plans and directs staffing, training, and performance evaluations to develop and control promotions programs
  • Plans, executes and tracks revenue-generating marketing and promotional events and contests that take place on-air, online and on-site
  • Creates and reviews operational records and reports to assess the efficacy of promotions
  • Creates client promotions and promotional proposals with members of the Programming and Sales teams
  • Performs other duties as assigned

Requirements & Skills:

  • Bachelors degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
  • Fluency in English
  • Excellent communication skills, both oral and written
  • Minimum five years experience in media promotions
  • Experience with Adobe Premiere and After Effects preferred
  • Experience with video production (camera operating, lighting, audio, etc.)
  • Proficient with digital media, social media, graphics and graphic design
  • Creative and television writing experience preferred
  • Valid drivers license with an acceptable driving record
  • Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
  • Experience establishing long-range objectives and specifying the strategies and actions to achieve them
  • Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
  • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!


Nexstar Media Group is Americas largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstars platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at www.Nexstar.tv.

EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Posted: 2020-11-20 Expires: 2020-12-20

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Creative Services Director

Tribune Company
Roanoke, VA 24011

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