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JobTitle: Copywriter
Job ID: 370506_en-us
Salary Range: null- null
Job Category: Marketing
Employment type: Full Time

Position Description:

POSITION PURPOSE
The Copywriter position develops new content and product copy for print advertising (national, regional and field marketing) including weekly print and online ads, apron cards, shipping inserts and various other medias. Ensures the accuracy of content, editorial consistency and correct brand positioning. Promotes Home Depot events and special offers. Works with merchants and MMM team to develop key messaging for headlines, interconnected retail, in-store services and pro services. Meets and/or exceeds all assigned deadlines often requiring decision-making skills.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES

  • 15% Develops and writes original promotional copy for all assigned categories; negotiates with merchants on tone and content to promote and protect the THD brand
  • 15% Develops print ad messaging utilized for direct mail, newsletters, broadcast (radio/TV), outdoor, regional and field marketing, Internet and Newspaper; ensures message is consistent with the Merchandising/Marketing leadership vision
  • 15% Ensures content development is on time and on budget; self-manages and prioritizes workload; communicates deadline issues to team members and management
  • 15% Serves as a copy and informational resource to internal and external partners; assists other departments with promotional and advertising needs
  • 10% Creates concepts/headlines for advertising campaigns, collaborating with agency and internal partners
  • 10% Actively researches competitors to understand how they are communicating to customers
  • 10% Provides guidance and consults with appropriate resources to adhere to corporate, federal and state regulations
  • 10% Attend category strategy meetings to ensure pages have a focused strategy; responsible for any deliverables from merchant wall walks

    NATURE AND SCOPE
    Position reports to the Manager of Digital Product Copy
    No direct responsibility for supervising others.

    Environment:
    Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

    Travel:
    Typically requires overnight travel less than 10% of the time.


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Jobs Rated Reports for Copywriter

Posted: 2021-02-17 Expires: 2021-03-27

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Copywriter

Home Depot, Inc.
Atlanta, GA 30309

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