1+ months

Brand Manager - Therapeutic Nutrition Ecommerce

Abbott
Columbus, OH 43215

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 107,000 colleagues serve people in more than 160 countries

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

Our location in Columbus, Ohio, currently has an opportunity for a Brand Manager. This position will be responsible for developing and implementing the Therapeutic Nutrition e-commerce and social strategy across institutional products including Juven, EleCare and PediaSure and Ensure tube feeding products. This position will need to collaborate across multiple cross-functional teams including marketing, sales, innovation, supply chain and finance to deliver a holistic profitable growth strategy. This role acts as the primary marketing partner working with the e-commerce team to identify and implement best-in-class practices in the online retail experience and developing initiatives to accelerate performance and grow share.  This role will partner with the retail teams to ensure the online assortment is highly discoverable and functionally supported.  The position is also expected to optimize plans, build organizational knowledge and drive results through regular reviews of online analytics and established KPIs.

WHAT YOU’LL DO

Categories

Posted: 2020-10-16 Expires: 2021-02-14

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Brand Manager - Therapeutic Nutrition Ecommerce

Abbott
Columbus, OH 43215

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