27 days old

Audience Strategy Manager

Atlanta, GA 30339
JobTitle: Audience Strategy Manager
Job ID: 367561_en-us
Salary Range: null- null
Job Category: Marketing
Employment type: Full Time

Position Description:
POSITION PURPOSE
The Audience Strategy Manager is the main POC for a specific home improvement customer segment and oversees all aspects of The Home Depot’s customer-backed marketing practice for this customer. Responsible for understanding specific business and communication goals and oversees the creation and execution of marketing programs by analyzing industry trends, overall business environment and historical insights to continuously build audience-first strategies to increase loyalty and drive sales.  Partners closely with cross-functional partners to drive these initiatives forward.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
  • Serves as primary liaison for the main audience PODS and manages the overall delivery of use cases, audience strategy and the innovations process to drive accountability for testing and learning new strategies and systems.

    • Provides day to day contact for strategic marketing partners as well as stakeholders to provide a holistic customer experience for all business partners relative to the customer-based pods and subscriber pods

    • Establishes internal processes while driving the proper content strategies with creative business partners relating to the focus and orchestration of the customer’s journey, audience approaches, channel mixes and content strategy

    • Drives enterprise-level strategic initiatives such as reporting tool enhancements and the implementation of new technology centered around RevJet, DMP improvements and partner channels

    • Manages and recommend budget changes to align with the demands of the external audiences and the alignment of channel pacing

      • Partners with data science business partners to ensure customer insights aligns with the overarching strategy by leading the roadmaps for the proper prioritization of use cases

        NATURE AND SCOPE
        This position reports to Sr Director of Media Strategy & Planning and dotted line report to Director of Agile Marketing
        This position has no Direct Reports

        Environment:
        Located in a comfortable indoor area.

        Travel:
        Typically requires overnight travel less than 10% of the time.

Categories

Posted: 2020-12-23 Expires: 2021-02-12

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Audience Strategy Manager

Home Depot, Inc.
Atlanta, GA 30339

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