1+ months

Audience Manager, Strategic Marketing

Atlanta, GA 30308
JobTitle: Audience Manager, Strategic Marketing
Job ID: 347762_en-us
Salary Range: null- null
Job Category: Marketing
Employment type: Full Time

Position Description:
POSITION PURPOSE
The Audience Manager, Strategic Marketing will be responsible for both driving the strategy of and execution behind THD's audience marketing initiatives. This person will be responsible for leading a team that designs audience-based marketing strategies leading to customer need focused marketing campaigns. This role is responsible for leading agency relationships, working with media partners to plan and execute audience-driven campaigns, creating and curating content and championing the evolution of audience-based marketing at The Home Depot. This person will have a deep understanding of audience marketing inclusive of utilizing data, analytics and technology to lead the development and execution of marketing strategies to create personalized 1-1 experiences according to rapidly evolving technology and data capabilities. They will deliver ongoing recommendations and updates to improve the customer experience, delivery mechanisms and content relative to KPIs. This person will provide thought leadership and help shape impactful innovation by stimulating customer-centric design. They will work across functional groups as a means to explore new technology integrations that better the customer experience while exposing more of the customer journey.


MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
  • Partner with Media leadership and Agile team to develop media recommendations that support Agile goals and objectives
  • Direct media teams on creation and execution of Agile media plans
  • Develop and maintain strong relationships with marketers and cross-functional teams (creative, social, finance, Consumer Insights, CRM, HD.Com, PR, etc.)
  • Analyze and report on media performance and incorporate learning into current and future planning. Agile will require very regular reporting & optimization (near real-time)
  • Budget management and stewardship of media buysNATURE AND SCOPE
    This position reports to Sr Manager of Agile Marketing 
    This position has no Direct Reports

    ENVIRONMENTAL JOB REQUIREMENTS

    Environment:
    Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

    Travel:
    Typically requires overnight travel less than 10% of the time.

Categories

Posted: 2020-01-21 Expires: 2020-04-18

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Audience Manager, Strategic Marketing

Home Depot, Inc.
Atlanta, GA 30308

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