1+ months

Associate Paid Media Manager

Atlanta, GA 30339
JobTitle: Associate Paid Media Manager
Job ID: 371527_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing / Advertising
Employment type: Full Time

Position Description:
POSITION PURPOSE
The Associate Paid Media Manager is responsible for supporting the planning of omni-channel media campaigns and executing and optimizing in-house digital media components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of media plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
  • 40%-Paid Media Management: Support omni-channel paid media planning, buying and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign. Involved in agency management and integration into workflows.
  • 45%-Manage some components of digital media campaigns directly, implementing larger strategy into each plan, including bidding, targeting, ad creation, etc. with autonomy. Help to develop and support test & learn agendas. Track and ensure channel performance standards are met or exceeded.
  • 15%-Organizational Alignment/Relationships; Build relationships and handle communications and feedback loops with key internal and external stakeholders, including media and platform partners, agencies, etc. Ensure best practices are utilized/shared. Act as an informal leader and mentor within the media organization.
    NATURE AND SCOPE
    • This position reports to Manager & Sr. Manager of Paid Media
    • This position has 0 direct reports
      ENVIRONMENTAL JOB REQUIREMENTS
      Environment:
      Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.


Posted: 2021-03-08 Expires: 2021-05-06

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