25 days old

Associate Paid Media Manager

Atlanta, GA 30339
JobTitle: Associate Paid Media Manager
Job ID: 369504_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time

Position Description:
POSITION PURPOSE
The Associate Paid Media Manager is responsible for executing and optimizing all paid media investments for THD. This includes Search, Social, and Display. This responsibility includes not only executing the previously agreed upon plans, but also requires a high level of critical thinking skills needed in order to leverage unexpected opportunities as these arise, and the ability to communicate and justify any changes to the broader media and merchandising teams. The ability to evaluate and synthesize data is also a prerequisite for success given the complexity of the multiple data sources used in the decision making process.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
  • 55% - Execute Paid Media plans developed by the Media Strategy Team, which are informed by the long-term strategy and goals for Stores and Online.
  • 25% - Develop feedback loop with the Media Strategy Team to describe any changes/course corrections to these Media Plans based on real-time opportunities.
  • 20% - Develop reporting tools and measure ongoing effectiveness of homedepot.com's activities against top industry benchmarks.NATURE AND SCOPE
    This position reports to Sr. Manager of Paid Media
    This position has 0 direct reports

    ENVIRONMENTAL JOB REQUIREMENTS
    Environment:
    Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

    Travel:
    Typically requires overnight travel less than 10% of the time.

    Additional Environmental Job Requirements:
    No travel required

Categories

Posted: 2021-02-01 Expires: 2021-03-03

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Associate Paid Media Manager

Home Depot, Inc.
Atlanta, GA 30339

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