1+ months

Associate Paid Media Manager

Atlanta, GA 30308
JobTitle: Associate Paid Media Manager
Job ID: 349729_en-us
Salary Range: null- null
Job Category: Marketing
Employment type: Full Time

Position Description:

POSITION PURPOSE
The Associate Paid Media Manager is responsible for monitoring, optimizing, and executing on Home Services paid search media investments for THD (which amounts to over $600m annually). This person will contribute to the day-to-day management of these investments, budget allocation and make necessary adjustments, implementing campaign optimizations. The Associate Paid Media Manager will understand bidding strategies, manage campaign efficiency and keyword performance, as well as have the ability to forecast results based on historical trends, seasonality and overall expertise. They will deliver ongoing recommendations and updates to improve performance relative to KPIs. This responsibility includes not only executing the previously agreed upon plans, revising as necessary, but also requires a high level of critical and data-driven thinking skills in order to identify opportunities. This person has the ability to communicate and justify any changes to the broader media, analytics and merchandising teams. The ability to evaluate data and provide insights also a prerequisite for success given the complexity of the multiple data sources used in the decision making process. This person will have a passion in drawing advanced insights from marketing efforts, and contribute to strategic adjustments to meet business goals.MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
55% - Execute Paid Media plans developed by the Media Strategy Team, which are informed by the long-term strategy and goals for Stores and Online.
25% - Develop feedback loop with the Media Strategy Team to describe any changes/course corrections to these Media Plans based on real-time opportunities.
20% - Develop reporting tools and measure ongoing effectiveness of homedepot.com s activities against top industry benchmarks

NATURE AND SCOPE
This position reports to Manager of Paid Media.
This position has 0 direct reports.

ENVIRONMENTAL JOB REQUIREMENTS
Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Travel:
Typically requires overnight travel less than 10% of the time.

Categories

Posted: 2020-02-19 Expires: 2020-04-19

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Associate Paid Media Manager

Home Depot, Inc.
Atlanta, GA 30308

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