1+ months

Associate Paid Media Manager

Atlanta, GA 30308
JobTitle: Associate Paid Media Manager
Job ID: 348602_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time

Position Description:

POSITION PURPOSEThe Associate Paid Media Manager is responsible for executing and optimizing all paid media investments for THD (which amount to over $600m annually). This includes Search, Social, and Display. This responsibility includes not only executing the previously agreed upon plans, but also requires a high level of critical thinking skills needed in order to leverage unexpected opportunities as these arise, and the ability to communicate and justify any changes to the broader media and merchandising teams. The ability to evaluate and synthesize data is also a prerequisite for success given the complexity of the multiple data sources used in the decision making process.

MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
55% - Execute Paid Media plans developed by the Media Strategy Team, which are informed by the long-term strategy and goals for Stores and Online.
25% - Develop feedback loop with the Media Strategy Team to describe any changes/course corrections to these Media Plans based on real-time opportunities.
20% - Develop reporting tools and measure ongoing effectiveness of homedepot.com s activities against top industry benchmarks

NATURE AND SCOPE
This position reports to Sr Manager of Paid Media.
This position has 0 direct reports.

ENVIRONMENTAL JOB REQUIREMENTS
Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Travel:
Typically requires overnight travel less than 10% of the time.

Categories

Posted: 2020-01-31 Expires: 2020-04-01

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Associate Paid Media Manager

Home Depot, Inc.
Atlanta, GA 30308

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