1+ months

Associate Director, Marketing Analytics

Parsippany, NJ 07054

Company Info

Teva is a global pharmaceutical leader and the world's largest generic medicines producer, committed to improving health and increasing access to quality health solutions worldwide. Our employees are at the core of our success, with colleagues in over 80 countries delivering the world's largest medicine cabinet to 200 million people every day. We offer a uniquely diverse portfolio of products and solutions for patients and we've built a promising pipeline centered around our core therapeutic areas. We are continually developing patient-centric solutions and significantly growing both our generic and specialty medicines business through investment in research and development, marketing, business development and innovation. This is how we improve health and enable people to live better, healthier lives. Join us on our journey of growth!

Job Description

This role will be responsible for developing and maintaining contemporary digital analytics capabilities to enable high impact marketing execution across all channels. The incumbent will participate in the proliferation of an analytics-driven culture that drives top-line growth and takes timely corrective action to reduce risks that derail plans.

ESSENTIAL AREAS OF RESPONSIBILITY

  • Collaborate and lead analytical resources to synthesize and analyze data across multiple data sources to inform Multi-Channel Marketing team members.
  • Create a strategic advantage for the brands by combining the best available information with the best tools to drive decision-making and evaluation of results from a strong basis in data and robust analytics.
  • Serve as proactive, consultative business partner who interfaces with all key brand stakeholders and support their data analytics needs.
  • Provide strategic and tactical analytical support and recommendations to the team, through the analysis and interpretation of secondary market research data.
  • Work with large pharmaceutical data sets to provide a comprehensive view of market, noting strengths and weaknesses of the data / approach.
  • Leverage incomplete dataset to support go local strategy.
  • Develop customer-focused longitudinal view (e.g., HCP, patient) to optimize business opportunity (e.g., scripts written, adherence).
  • Support product and market opportunity assessments, situational analyses, trend identification, market sizing, and competitive landscape research.
  • Manage metrics to track brand strategy, tactics, and market performance.
  • Develop and operationalize ongoing reporting needs.
  • Support quick turnaround analysis (e.g., ROI) to course adjust brand team investment.
  • Identify proactively business opportunities and insights through secondary data mining.
  • Drive implementation of business strategies with commercial colleagues.
  • Demonstrate strong business acumen, excellent communication skills and ability to express point view using both written and verbal communications.
  • Provide guidance and leadership to analytical professionals (either in-house or vendor managed).
     

Qualifications

Education/Certification/Experience:

  • 10+ years relevant experience
  • 5+ years experience with multichannel marketing/digital analytics in the CPG or pharmaceuticals industry. Pharmaceuticals Industry experience is preferred.
  • BS/BA or Advanced degree in quantitative discipline.
  • Background in a data science, marketing analytics, data science function and/or experience with advanced quantitative methods (e.g. multivariate statistics, predictive models, ML, simulation, etc.)
  • Advanced knowledge of contemporary data science tools such as R, Python and SAS along with comfort and/or aptitude for working in AWS environment.
  • Understanding of Digital (web, search, social) analytics with a working knowledge of web analytics toolsets (i.e. Google Analytics, Omniture, etc).
  • Experience with customer journey analysis - segmentation methods and conversion analysis.

 

Function

Marketing

Sub Function

Market Research/Intelligence

Reports To

In process of validation

Already Working @TEVA?

If you are a current Teva employee, please apply using the internal career site available on "Employee Central". By doing so, your application will be treated with priority. You will also be able to see opportunities that are open exclusively to Teva employees. Use the following link to search and apply: Internal Career Site

The internal career site is available from your home network as well. If you have trouble accessing your EC account, please contact your local HR/IT partner.

Categories

Posted: 2020-12-01 Expires: 2021-03-27

Join us at the forefront of pharmaceutical research and production. With state-of-the-art facilities, highly skilled colleagues, and a high-powered organizational culture, Teva offers you countless possibilities to make a real difference in people's lives and add value to your career.

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Associate Director, Marketing Analytics

Teva Pharmaceuticals
Parsippany, NJ 07054

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