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1+ months
JobTitle: Analyst, Marketing Analytics (Kishen)
Job ID: 400530_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time
Position Description:
Position Purpose:
The Analyst of Marketing Analytics provides web analytics on online data using various analytical tools to uncover trends and provide insight that will maximize HomeDepot.com online marketing efforts. Works with the Merchandising and Marketing departments to monitor online marketing programs, identify opportunities for optimizing campaigns and proactively alerting the team when programs deviate from expected results. Identifies underperforming areas of the site and opportunities to improve site performance. Works with various business teams to establish a cross-channel analytics process to optimize the navigational paths customers take to complete an order on HomeDepot.com. Analyzes and understands the key drivers of performance related to Homedepot.com's online objectives.
Major Tasks, Responsibilities & Key Accountabilities:
30% Responsible for updating and maintaining reporting on key performance indicators for distribution to senior leadership team
20% Responsible for updating the channel plans for the various marketing channels and actively reporting back to the business partners successes and/or failures
20% Manage off-shore and/or onshore analyst efforts for various reports including clickmap and department dashboard reporting
20% Create new operational processes and improvements to ensure data collection and reporting accuracy, including documenting the new procedures
10% Perform ad hoc reporting based on the business needs and extract the proper data from relevant THD systems
Nature and Scope:
Position reports to Manager, Reporting & Analytics
Responsible for helping others and providing on-the-job training or guidance
Environmental Job Requirements:
Environment:
1. Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Travel:
Typically requires overnight travel less than 10% of the time.
Job ID: 400530_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time
Position Description:
Position Purpose:
The Analyst of Marketing Analytics provides web analytics on online data using various analytical tools to uncover trends and provide insight that will maximize HomeDepot.com online marketing efforts. Works with the Merchandising and Marketing departments to monitor online marketing programs, identify opportunities for optimizing campaigns and proactively alerting the team when programs deviate from expected results. Identifies underperforming areas of the site and opportunities to improve site performance. Works with various business teams to establish a cross-channel analytics process to optimize the navigational paths customers take to complete an order on HomeDepot.com. Analyzes and understands the key drivers of performance related to Homedepot.com's online objectives.
Major Tasks, Responsibilities & Key Accountabilities:
30% Responsible for updating and maintaining reporting on key performance indicators for distribution to senior leadership team
20% Responsible for updating the channel plans for the various marketing channels and actively reporting back to the business partners successes and/or failures
20% Manage off-shore and/or onshore analyst efforts for various reports including clickmap and department dashboard reporting
20% Create new operational processes and improvements to ensure data collection and reporting accuracy, including documenting the new procedures
10% Perform ad hoc reporting based on the business needs and extract the proper data from relevant THD systems
Nature and Scope:
Position reports to Manager, Reporting & Analytics
Responsible for helping others and providing on-the-job training or guidance
Environmental Job Requirements:
Environment:
1. Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Travel:
Typically requires overnight travel less than 10% of the time.
Categories
Posted: 2022-04-01 Expires: 2022-06-30
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