By now, we’ve all seen the impressive numbers on the "freelance" or "gig economy." Millions of professionals are skipping the traditional corporate structure and turning to freelancing, consulting or temp/on-demand assignments. According to a study by MBO Partners, the U.S. economy currently has 30.2 million independent workers — and that number is expected to hit nearly 38 million by 2020.
While these solo entrepreneurs may not need all the formality of a small to mid-size business, they still need to build their brand and manage their business. Without the same safety net and structure of corporate employees, freelancers are on their own to maintain their finances, define their work strategy and be purposeful with their time.
For those of you who are a part of this growing independent workforce, here are four tips to consider as you manage your business this year: