2 hours
2017-12-182018-01-16

Marketing Executive

Informa
  • Job Code
    883-143
Informa Careers

6/27/2017

Marketing Executive

Tracking Code
883-143
Job Description

Marketing Executive – Informa Pharma Intelligence

Informa Business Intelligence currently has an exciting opportunity in our London office for a talented Marketing Executive looking to join a world leader in Pharma Intelligence. We are an expanding global business, offering excellent opportunities for a career-driven Marketer looking to establish a fruitful career in a market leading and ever-growing company.

 

The Role

To ensure the Pharma Intelligence divisions email and CRM strategy is turned into an effective, customer-facing tactics that drives customer behaviour and consequently business results for the best possible cost and return. Aligned to the business objectives, this role will:

  • Execute the CRM & Email channel strategy across the vertical within the marketing automation tool – Oracle Eloqua (Training will be given)
  • Target customers effectively and creatively by using demographic, personal and behavioural data
  • Use analytics tools & processes to review, adapt, test and evolve email and database performance vs KPIs to drive a higher conversion rates

 

This role will work as part of a marketing communications team who are responsible for ensuring the go-to-market strategy for each vertical achieves the business goals via the most effective routes to market and provides a return on the marketing investment. Each marketing communications team within a vertical, led by a Head of Marcoms, will create, implement and analyse the go-to-market channel strategy for all products and services based on a detailed brief from the product marketing team.

 

The ideal candidate will possess the following:

  • Graduate
  • Any knowledge of Marketing Automation Platforms, though not essiential (ideally Oracle: Eloqua)
  • Experience of CRM & Email planning and execution at an agency or for a client
  • Thirst for knowledge, to learn and stay ahead of marketing automation trends, have relevant B2B marketing knowledge and understanding
  • Focus on quality and have excellent attention to detail, be a strong, effective communicator both written and verbal with strong project management skills and highly developed interpersonal and teamwork skills
  • Experience of database management, utilizing all aspects of the promotional mix across marketing media
  • Understanding of digital marketing and understand impact on the marketing funnel
  • Highly organized, methodical and process-driven, demonstrating a drive to improve internal processes whenever possible
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Technically capable, excellent communicator and a desire to improve processes.
  • Results-driven – ensure that marketing campaigns fulfil strategic goals and drive the required business results

 

This is an excellent opportunity for a junior marketer who enjoys the fast-paced nature of Marketing and is ready for a real challenge in marketing automation for a leading brand in an FTSE 100 organisation with fantastic career development opportunities.

 

To apply for this opportunity and develop your career within an industry-leading global brand, please send a CV and a covering letter here.

Required Experience

 

 

 

Job Location
London, London, City of, United Kingdom
Company Location
UK London Christchurch Court (23)
Position Type
Full-Time/Regular

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Categories

  • Arts / Entertainment / Media
  • Legal
  • Marketing

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